DATA IS OUR FRIEND

CREATIVITY CAN SOLVE ANYTHING 

EVERY COMPANY HAS A STORY

Every brand has a voice

 
 
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Inspired ideas from planning through production. 

 

“I have never felt my mission and twenty years of work so witnessed and validated.”

Jonathan Bush

 FOUNDER, CEO | ATHENAHEALTH

 

“Awesome. Awesome. Awesome. In their first pitch for our business, Ari and team nailed the strategy, the voice and the campaign all in one fell swoop. Never have I seen a presentation so totally on the money. We always look forward to working with AMLLC.”

Barbara Messing

CMO | Tripadvisor

 
 

“Ari and his team represent the new way of sourcing creative ideas. Highly collaborative and nimble, Ari rolls up his sleeves and gets into the kitchen with the team. This type of real-time collaboration doesn't just speed up the evolution of ideas, it leads to better ones." 

Lou Arbetter

GM | Pepsico Content Studio

 
 

“I’ve often referred to Ari as one of the best creatives on the planet. Count on this team for big ideas that capture your brand’s voice. And the occasional game changing viral phenomenon.”

Mark Andeer

VP OF CREATIVE | KMART

“Ari Merkin is a true disruptive thinker in the best sense. He will help you take your business where you want it to go, while respecting the brand all along the way.”

Jonah Staw

Office of the Chairman | Sears

 
 

“Always rooted in our brand’s character, Ari and team demonstrated a reassuring, seemingly intuitive understanding of the problem to solve. His company’s process is elegantly spare and refreshingly drama-free. His shop brings both substance and an easy working style.”

Richard D. Hong

VP, Global Marketing | MetLife

 
 

“Ari's got the rare ability to uncover the true essence of a brand and translate it into incredibly smart, iconic work that commands attention. Peel away the onion, and in Ari you find an outstanding strategist disguised as a magnificent creative. When Ari speaks, people listen. In an industry where most creatives have their own best interest at heart, Ari is a bit of rebel. He cares about doing what's best for the client. And doing it in a way that few are capable of rivaling.”

Bob Stohrer

CMO | Canary

 

Who works with us?

01.
STARTUPS

There’s nothing we love more than turning ideas into brands at the earliest stages of development.

02.
CHALLENGER BRANDS

You want to swing for the fences. Go big. Be bold. Take risks. Step right this way, friend. We’ll get along fine. 

03.
BIG BRANDS

Some of the world’s largest companies turn to us to solve their toughest brand problems, quickly. 

04.
AD AGENCIES

Consider us a Special Ops unit of highly skilled agency pros and call when you’ve got something juicy. 

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Awards

 
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Ari Merkin

When Ari was inducted into the Advertising Hall of Achievement, he dedicated his award to me. In fairness, nobody's been watching my husband’s career like I have. I have witnessed the record-breaking award wins, the all-star creative lists and the countless interviews and articles.

Serious or silly, his work always manages to move me. Like his “Body Bags” campaign for ‘Truth’ which left an indelible mark on a generation of teens and was just named one of AdAge’s 15 best of the 21st century. 

The Ikea “Lamp” commercial, which took home the Cannes Grand Prix and Grand Clio. The work he did for the U.S. launches of both the Mini Cooper and Virgin Mobile. And of course, the Elf Yourself phenomenon that resurfaces every winter.

Looking at his body of work, you might think that Ari is a bit rebellious, and yes, that is partly why I married him. But I think what really drives him is his belief that every brand has a voice. And I know he won’t stop working until it’s been found (just ask his friends and family members). It’s the reason why he was named a 40 under 40, why we’ve got cabinets full of awards at home that he won’t let me put in storage and why clients repeatedly ask for Ari’s help to solve their toughest brand problems.

It’s no secret that balancing both career and home isn’t always easy for my husband. Which may explain why I’m the one writing his bio.”

– By Roneet Merkin

 
 
 

Clair Grupp

Highly regarded for her creative ambition and integrated expertise, Clair has been delivering award winning content and multi-platform experiences for over 20 years. Her work and guidance has been instrumental to both global agencies and world-famous brands. In addition to leading production teams for JWT, CreativeFeed and Cliff Freeman, Clair has produced brand-defining work for companies like Microsoft, Diageo, Johnson & Johnson, Cadbury, Macy’s, Coke, Sears/Kmart, Jet Blue and Fox Sports, to name a few.  

Clair has brought new revenue opportunities to clients and agencies alike and spends much of her time developing partnerships with best-in-class creative resources from strategy to production. She excels at curating talent and orchestrating process, all while managing relationships with clients and partners. 

Regardless of the size of the agency or project, Clair approaches with an entrepreneurial mindset, ensuring efficiencies and a streamlined process. She thoughtfully guides a vision that results in effective, high-quality content. Quick to solve complex assignments, her passion is making it happen. 

That includes finding the best skateparks to venture off w/her 15 year old son. You will also find her kayaking on the hudson or off on the running trails with her dog.

See more of Clair’s work at Clairgrupp.com

 
 
 
 

Smarter. Faster. Measurable-er. 

 

 

 
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Stuff we do

Strategy
Design + Identity
Brand Storytelling
Content Creation
Production
Film Direction

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“As a client, it's magic to know this guy is building your brand.”

Alex Bogusky