“Jane” quickly racked up over 2.5mm views on Youtube, appeared in dozens of ad sites and blogs, including campaign, adage, shots, archive, creativity and best ads on tv. It also earned Ari a place in Shoot’s New Directors Showcase. Maybe there was something right about “Jane”.
Metlife “Superbowl Anthem”
As stadium host, MetLife was planning to run a commercial just before kickoff. Something that would call attention to the brand and capture the anticipation of the moment. Ari and Clair were given three days to concept, eight weeks for production and thirty seconds to capture America’s hearts.
The spot was pre-launched on Mashable, where it was shared 92,000 times in under 48 hours. Business Insider called it, “everything that’s good about america.” Best of all, it scored us game seats.
Athenahealth “Let Doctors be Doctors”
Healthcare is getting worse by the day. Distractions caused by computer screens, endless regulations and closed networks have made life hard for physicians and hospitals. What’s more, it’s compromised patient care. For athenahealth, the answer wasn’t to promise an easy solution. It was to satirize the problem and in doing so, let physicians know there’s a company that’s got their backs.
The effort is being heralded as a major leap forward for healthcare advertising. The campaign continues to gain momentum – significantly increasing the company’s organic search results and making the phone ring. A lot.
Kmart – Adam Levine “222”
Our client wanted to build buzz about Adam’s new fashion collection. Tapping the singer’s already impressive social pipelines, we created a web series. “222: A fashion series from Adam Levine” included experiential events, promotions and behind the scenes stories about the making of the line.
The series generated millions of views and boosted sales through the six month period it was posted. “The Rack” event drew over 250MM impressions. It was featured in major 27 publications including Access Hollywood, People, USA Today, Refinery 29 and LA Times.
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Sgt. Sam’s - Funny or Die
Sometimes, fun ideas just want to get made. That was the case with Sgt. Sam’s. We had the right brand, with the right message, positioned to the right audience. What we didn’t have was a client. But hey, why that stop you from making cool work?
Toy NY Work
CO FOUNDER | CHIEF CREATIVE OFFICER
OfficeMax “Elf Yourself”
“Best Ever Social Media Campaigns”
- Forbes, 2010
“Arguably the Most Successful Viral Campaign in History.”
- The Age, 2013
Video games based on movies that are based on comic books tend to, well, suck. This one didn’t. The challenge was to convince cynical gamers that the first person gameplay would far exceed their expectations.
Extended Stay Hotels “Relaxation”
“Operating in a crowded category, burdened with a generic brand name, Extended Stay will, for the first time in its history, stand out in a crowd.” – Bob Garfield, AdAge
J&R “Since 1971“
CP+B | FALLON NY | GRACE & ROTHSCHILD
Winner of the Cannes Grand Prix and Grand Clio
Truth “Body Bags”
AdAge Magazine’s 15 Best Campaigns of the 21st Century
ECD, FALLON NY
Creativity’s Spot of the Year